Strategic Wholesale & Import Growth Partners

Your resource for starting or expanding distribution for Wine, Beer & Spirits

The US alcoholic beverage industry has thousands of unique importers and distributors, state-by-state regulations, and a federal 3-tier infrastructure. Our collective 60+ years of navigating this complex system, combined with extensive national relationships and knowledge of key markets, allows our team to effectively assist in finding partners that fit your specific needs.

Our service is designed to simplify and accelerate your process of finding sales channels and long term partners. We allow your team to manage relationships and allocate your own future profits. We are flexible to each client’s needs and customize our activities to maximize returns.

At our core, we value lasting partnerships over quick transactions, bringing you to the front of the line with our longtime industry contacts.

 

Includes:

  • Guidance and recommendations for developing a distribution strategy

  • Tailored outreach to importers & distributors in your ideal markets

  • Regular reporting and updates on interested & potential partners

  • Explanations of necessary steps for brand registrations, licensing, sample shipments etc.

  • Coordination of deliverables through the first purchase order

Our Process

How SWIG gets it done.

  • We gather the relevant information needed to best present and discuss your brand(s). We work with you to identify target markets and the characteristics of your ideal distributors. In this stage we also review any current import or wholesale relationships, previous sales history, and your short and long-term goals. We are your partners in success.

  • Our team leverages resources, knowledge, and connections to get you front and center with the best fit for you. We develop straight-forward collateral that gives buyers a “snapshot” of the most critical information. We identify and approach appropriate importers or wholesalers in each market, ensuring that any new relationship has the potential for long-term collaboration and sales growth.

    We act as the liaison to facilitate sample requests, get useful feedback and secure your new import and wholesale partners.

  • Once an importer or distributor is ready to submit a purchase order, we help to confirm mutually agreeable payment terms, minimum order quantities and activation requests. We make the introduction directly, follow through until product has left your warehouse and celebrate the opening of a new market with you.

    One of the best parts of our service is that you own your relationships and profits after the first Purchase Order. We do not require any on-going commissions or commitments.