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The concept for SWIG Partners began in 2020 over a few glasses of wine between our Co-Founders. Wineries within the US and the world over would frequently request their assistance with import, distribution and navigating the complexities of the American 3 tier distribution system. Joining forces and combining their vast network of resources was the logical step in order to better serve these needs.

Many producers were struggling to identify appropriate import and/or distribution partners. Often, their own outreach went unanswered or they spent great sums of money on long-term contracts with minimal results.

The US alcoholic beverage industry has thousands of unique importers and distributors, state-by-state regulations, and a federal 3-tier infrastructure. Our collective 60+ years of navigating this complex system, combined with extensive national relationships and knowledge of key markets, allows our team to effectively assist in finding partners that fit your specific needs.

Our service is designed to simplify and accelerate your process of finding sales channels and long term partners. We allow your team to manage relationships and allocate your own future profits. We are flexible to each client’s needs and customize our activities to maximize returns.

At our core, we value lasting partnerships over quick transactions, bringing you to the front of the line with our longtime industry contacts.

    • Guidance and recommendations for developing a distribution strategy

    • Tailored outreach to importers & distributors in your ideal markets

    • Regular reporting and updates on interested & potential partners

    • Explanations of necessary steps for brand registrations, licensing, sample shipments etc.

    • Coordination of deliverables through the first purchase order

  • Our team leverages resources, knowledge, and connections to get you front and center with the best fit for you. We develop straight-forward collateral that gives buyers a “snapshot” of the most critical information. We identify and approach appropriate importers or wholesalers in each market, ensuring that any new relationship has the potential for long-term collaboration and sales growth.

    We act as the liaison to facilitate sample requests, get useful feedback and secure your new import and wholesale partners.

    • Expertise in U.S. alcohol distribution across all 50 states.

    • Tailored market entry strategies that prioritize long-term growth.

    • No ongoing commission fees — you keep your profits and relationships.

    • Deep industry networks built from decades of experience.

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